• Product Overview
• Finishing
• Crack Reduction
• Advantages versus WWF
• Hydration
• Bonding with Cement
• Making the Invisible Visible
• Grows Fiber Usage
• Technical

UltraFiber 500™ Grows FRC Sales Faster

UltraFiber 500™ successfully grew Fiber Reinforced Concrete (FRC) sales in the +20-25% range, based on large regional ready-mix company experience.
Here's why:

• The fiber's outstanding performance combined with superior finishability creates more job opportunities for the sale of FRC.
• Contractors prefer a quality job and significantly reduced call-backs.
• Finishers take pride, save time, and the job is easier to sell.
• Architects and engineers value the cost-effective performance and durability.
• Homeowners are highly satisfied with the great-looking job.

This significant increase in fiber usage corresponds to our research findings:

• 76% of concrete contractors surveyed said they are likely to request UltraFiber 500™ *
• 62% of concrete contractors surveyed said they will use UltraFiber 500™ in new applications *

Source: *Independent research by Market Research Associates 2004 among ready-mix producers and contractors

Fiber reinforced concrete growth is IMPORTANT to ready-mix producers. Concrete is a low margin product and operating costs are increasing every year. Faster growth in FRC sales, thanks to UltraFiber 500™, makes a big difference to their profitability - while at the same time providing higher quality concrete to their customers.

UltraFiber 500™ is a true win-win for the ready-mix producers and for their customers.